Online Video Monetization: Change or Die
Guest Blog by IAWTV Member Christin Mell
Everyone is trying to figure out how to monetize video on the web (they are trying to figure out other things too, but for the purpose of this blog I’ll stick to monetizing video). No one is quite sure who’s been able to do it. For a while, there were conflicting reports on how much YouTube was making or losing since Google bought it; I see articles pass on my Twitter feed about how many subscribers Hulu has and if it’s making money. There have been articles on the “death of Netflix”. Now, Amazon is getting into original content creation. It’s the Wild West for video content on the web- no rules, no sheriffs, no budgets (kind of) and pirates. And here I am, with my company tellofilms.com, this little niche video site for lesbians, slinging it with the big dogs. We are all trying to find our way and monetize in this new medium.
There’s only one thing I know for certain after 5 years of running a video production and distribution website: change or die.
By IAWTV Member, Nelson Cheng
Case Study: "Sports Tips With Chip"
NewFronts Web TV Leadership Luncheon presented by The International Academy of Web Television
The International Academy of Web Television is proud to announce the NewFront Web TV Leadership Luncheon on Wednesday, May 2, 2012 in New York City. The luncheon is sponsored by My Damn Channel and Revision3 and is an official industry event of the 2012 Digital Content NewFronts taking place in New York City from April 19th to May 2nd. The luncheon will be recorded and livestreamed by Tubefilter. As the NewFronts come to a close the IAWTV will begin the analysis of the impact of the NewFronts and the increase of advertiser attention and budget on the development and production of native digital video content.
The discussion will be moderated by Michael Learmonth, Digital Editor of AdAge, and will include Eli Goodman, Chief Evangelist of comScore, Rob Barnett, CEO of My Damn Channel, Jim Louderback, CEO of Revision3, and Allen DeBevoise, CEO and Chairman of Machinima.
In addition there will be opening remarks by Paul Kontonis, Chairman of the Board of Directors of The International Academy of Web Television, and by Drew Baldwin, Co-Founder of Tubefilter.
The International Academy of Web Television was founded in 2008 to honor and promote excellence in web tv. The organization’s membership of talent, producers, distributors, networks and studios represent the major influencers and builders of original web videos. In January the IAWTV hosted the inaugural 2012 IAWTV Awards at CES. For information on how to attend please contact info@iawtv.org.
The Digital Content NewFronts are an annual series of events committed to the creation of valuable partnerships between brands and native digital content. The NewFronts were founded by founded by Aol, Digitas, Hulu, MSN, Yahoo and YouTube and will be held in New York City from April 19th to May 2nd. For more information please visit www.digitalcontentnewfronts.com.
About My Damn Channel
My Damn Channel is a leading entertainment studio and distributor of premium content. Since launching in 2007, it has produced thousands of original videos by major stars and emerging artists. The studio has created some of the most successful new comedy series online, including Wainy Days, Horrible People, You Suck at Photoshop and videos by Harry Shearer. My Damn Channel creates premium, branded entertainment and targeted distribution campaigns for major advertisers. In addition to www.MyDamnChannel.com – one of TIME Magazine’s Best 50 Websites of 2011 – the company operates Blog, Vlog and Talent Networks plus a music channel run by Don Was. My Damn Channel: Live is a daily, live, comedy show, hosted by Beth Hoyt, airing weekdays at 4 p.m. ET on MyDamnChannel.com and YouTube, and available on demand. http://www.mydamnchannel.com/Sizzlereel
Revision3 is the television network for the Internet generation, creating and producing original episodic community-driven programs. The viewing audience (80 million monthly views and 23 million unique viewers) is made up of hyper-connected, passionate, committed fans who want to watch shows about technology, modern culture, video games, entertainment, music and comedy that entertain and educate.
The company was founded in 2005 by technology visionaries Kevin Rose, Jay Adelson and David Prager because they couldn’t find anything they wanted to watch on traditional television. The company is now led by Internet TV pioneer Jim Louderback. Revision3’s programs can be found everywhere from Revision3.com to a wide range of platforms, including iTunes, YouTube, Dailymotion, Metacafe, TIVO, and many others. Shows can be watched on any device, from a cell phone to an iPod to a computer or a TV.
Revision3 has attracted a wide-range of top advertisers including Sony, Netflix, Dolby, Microsoft, IBM, HP, Southern Comfort, Virgin America, Verizon and FX Networks. Advertisers enjoy a unique bond with the audience via customized message integration and host mentions that deliver phenomenal results in a clutter-free environment, that is perfect for everything from direct response to branding.
By Varda Hardy
I completed a successful Kickstarter Campaign for my documentary project BIG VOICE surpassing my $40,000 goal in thirty days. I thought that was pretty darn good, but then five months later, my friend Peter Hyoguchi raised over $100,000 for his anime web series…in the same time span!
Since then, numerous people have asked me about my experience with Kickstarter. They are curious to know how I succeeded with the campaign and wonder if they can raise much needed funds for their project too. For those of you who only have a few seconds of attention to give this blog, here is what you need to create a successful Kickstarter Campaign. read more…
The implications of producing and distributing content using intellectual property of third parties can be quite complex because the legal issues involved touch on the delicate balancing act between two sometimes conflicting Constitutional rights: the intellectual property rights of content owners protected under Article 1, Section 8 on the one hand, and the right to free speech protected by the First Amendment, on the other hand.
